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Create a brand identity that resonates with Brick's demographic
ROLE
CATEGORY
Brick
Design Lead - Brand Identity
Branding and Design Language
Photoshop / Illustrator
CLIENT
TOOLS
PROJECT BRIEF
Collaborate with the founder and graphic designer in creating a design language and brand guidelines for the company and it's partners to generate cohesive signage and documentation.
WHAT IS BRICK?
Brick is a grassroots movement for young people who are dissatisfied with their relationship to technology and are looking to spend more time living meaningfully in real life.
GOALS
1
2
3
4
Research
Conducted discussions and interviews to find aesthetic direction that matched the demographic.
Explore
Investigate color theory and conduct competitive analysis to understand brands with similar message.
Design
Use the research and exploration to create color palettes, font packages and logo concepts, then iterate and refine.
Feedback
Present our top concepts for the identity of the brand, have a roundtable meeting and narrow our concepts down to one unified design language.
VISION
We envision a world where our technology makes us more present instead of more distracted, makes us more connected instead of more isolated, that serves us instead of us serving it, and makes our lives more fulfilling because it will allow us the time to focus on the things that matter most.
MISSION
To empower young people to live more fulfilling lives by making it easy and fun to put down your phone and enjoy the benefits of engaging activities in the real world.
self-awareness
community
empowerment
harmony
A healthy lifestyle enjoying both the analog and digital worlds.
Increasing the consciousness around our personal relationship with technology.
More meaningful connections in the real world.
Taking back control of how we spend our time.
CORE VALUES
STYLE GUIDE
01
Color Palette
PRIMARY
#D78031
#16192C
#FFEFCC
#C67F5A
#FFFFFF
#BBB8B8
NUETRALS
#000000
SECONDARY
02
Typography
LATO REGULAR
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
LATO BOLD
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
SAILORS DIARY
a
A B C D E F G H J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
03
Logos
#D78031
#16192C
primary
emblem
landscape
BRAND VOICE
THANK YOU
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